marketing

NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]

  Facebook, the most popular social media platform, connects millions of people across the globe, and it didn’t take long for businesses to take notice and try to take advantage of […]

Automated emails are a great way to provide your guests with a high-touch experience throughout their stays. During each phase of the guest lifecycle, there are numerous opportunities to increase […]

If you’re not using email to market your hotel, start today. Start yesterday! It’s 6 times more effective than social media, and it’s your most direct (digital) line to your […]

It’s no secret that social media is creating quite a buzz in the marketing world as people move to leverage social sharing, personal recommendations and the bump in search engine […]

Ranking on the first page of Google’s results has become an increasingly difficult task over the last few years. With competitor sites, third party vendors, and algorithms to worry about […]

A recent survey commissioned by Choice Hotels International showed that almost two-thirds (61%) of travellers find loyalty programmes and points do impact their choice of vacation spots. Knowing that loyalty […]

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast […]

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current […]

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to […]