marketing

Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]

Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%.  IC Hotels has […]

Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]

NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]

  NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]

A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]

NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]

Understanding our audience is at the heart of all good content marketing. Fundamentally, content marketing is an exercise in empathy: understanding and appreciating the audience’s needs and providing content that they’ll […]

Online reputation has become a major factor in the choosing of a hotel; now, most travelers will use online sources to review hotels and other tourism operators during their decision […]

Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of […]