marketing

Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]

The influence of online reviews for hotels and other tourism businesses on the purchase decision has been accepted for some time. Less known however is the financial impact of a […]

As an independent hotelier, you have to constantly market your hotel to attract steady business. Unfortunately, if you’re not a part of a large chain and you don’t run a […]

Andy Kauffman is a digital guru. He is vice president, digital marketing & Marriott.com for Marriott International working as the general manager for Marriott.com. He oversees everything from product strategy, digital acquisition, […]

The first half of 2016 has seen a sea change in the way hotels deal with direct bookings. Direct bookings are no longer an alternative to third party sites and […]

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]

Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]

NB: This is an article from NetAffinity A limited marketing budget is sometimes a given when you work for a small independent hotel. Low costs that yield high returns are the […]

NB: This is an article by Robert Hernandez, Hotel Revenue Discovery Expert with Origin World Labs One of the themes I often explore in this blog is that Revenue Management is simply […]

NB: This is an article from e-Marketing Associates Being in the business of hotels is tough. Just when you think that you have the secret to success, you find out […]