marketing

According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing […]

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically […]

Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]

Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts: 6) Luxury Hotel Websites Synthesize […]

Google’s substantial revenue growth  — 24 percent — in the fourth quarter suggests that its largest travel advertisers, including the Priceline Group and Expedia Inc., continue to face pressure in […]

It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]

Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has […]

Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer […]

Hotels spend a vast amount of time trying to procure more bookings and increase their occupancy rates. So what if you’re really good at distributing your rooms or the market […]

Last week we hosted a webinar on How to Build a Winning Social Media Strategy. We were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & […]