marketing
Trump-ian approach to airline marketing and pricing
Big data and analytics is the convention path to airline success, but contrarian behaviour can be underestimated, writes Tom Bacon Much of the discussion at airline forums is focused on […]
Get to know your guests with guest profiles
NB: This is an article by Nicki Graham, Marketing and Communications Manager at Guestfolio ‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
Travel brands must be creative with programmatic
Programmatic advertising – the ability to target infinite audience segments across the web – means that serving the same, generic advertisements to all your target audiences is no longer an […]
Marriott brings its social media war room to Europe
The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]
Why email should remain a priority for digital marketers
When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]
The perfect metasearch engine is yet to come
None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]
The One Question That Terrifies Hotel Marketers
NB: This is an article from Tambourine You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel […]
What Travelers Look for in Online Hotel Profiles
NB: This is an article by Rebecca Pokora of TrustYou In today’s world, travelers suffer from information overload and too many choices. Online travel agencies are popular not only for […]
Hotel Loyalty Programmes: What May and May Not Work
Hotels should consider developing customer loyalty programmes that balance economic and social rewards to establish “sustainable relationships” with their customers, according to Dr Jin-Soo Lee, Dr Nelson Tsang and Dr […]
