marketing

Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct […]

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and […]

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]

Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s AMP (short for Accelerated Mobile Pages) began to spark interest amongst […]

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

Marketing to your guests isn’t just about winning them over at planning and at booking. There’s actually seven steps to the customer journey, and technology can help you optimize your […]

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for […]

Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business. Marketing automation technology is one of the biggest advancements in the marketing world […]

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”. In the midst of the mobile […]