marketing

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space […]

Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing. Over the last several years, Google has drastically changed the way they present websites […]

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]

Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]

Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]

While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Google offers a variety […]

Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]

If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]

As you may have already noticed, several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. What this means is that users can now […]