marketing

As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]

With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

A hotel re-opening will likely be gradual, done by risk assessment, and probably include many restrictions. Knowing that, we should not just sit home and wait, we can prepare so we are ready

Cutting marketing budget during a crisis is a knee-jerk reaction for many hotels. Marketing is essential to win bookings, loyalty, and cement your market position before demand recovers

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future

Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget

Apart from FAQs helping your business address key information in times like these, it is a key SEO tactic to ensure that your website achieves visibility online and is voice optimized

We have been speaking to hotels, revenue management experts and members of the hotel tech industry to see what their suggestions are. This article contains some of the top ideas provided