marketing

Commercial Transformation: How to Level Up Your Hospitality Organization

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

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Social Media Matters: Data-Driven Strategies for Post-Pandemic Success

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

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article image from cendyn looking at tiktok and instagram reels for hotels

TikTok vs Reels: Everything Hotel Marketers Need to Know

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

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Customer Segmentation: The Who, Where, How & Why

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

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Break The ‘Silo Mentality’ With a Successful Commercial Strategy

Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos

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How to Create an Irresistible Hotel Newsletter?

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

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5 Reasons Why Every Hotel Should Have Its Own Website

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

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How to Succeed With Hotel SMS/Text Marketing: Launch, Manage, Perfect

We are going to show you why creating a hotel SMS marketing strategy makes sense, how to implement it, and examples of it working effectively

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

Top 9 Digital Marketing Trends to Drive Bookings and Revenue

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

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Guests Demand Communication: The Dos and Don’ts of Guest Messaging

We’re in an era where information is literally at our fingertips whenever we need it. NB: This is an article from WebRezPro Guests desire the same immediacy when it comes […]

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