marketing

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition

Facebook ads are one of the best forms of Awareness advertising through Paid Media. We walk you through how to create and launch a Facebook ad

We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy

We’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings