marketing

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools

When your property positions itself as a trusted partner, not just a venue, you build credibility and become the go-to destination for event planners

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

Conversion-focused website design is a secret weapon for those seeking growth, customer loyalty, and recognition from the community