marketing

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests

A remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” intoreservations and revenue

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition