marketing

In today’s evolving travel landscape, understanding diverse preferences of travellers is crucial for a hotel to attract and retain loyal guests

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences