marketing

Solo travel is no longer an outlier trend, it’s gone mainstream. In 2026, more people are choosing to travel alone than ever before, driven by a desire for self-discovery, flexibility, […]

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Guests are actively looking for meaningful, last-minute gifts, and an experiential voucher continues to outperform physical products

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants