marketing

Instead of waiting until January to launch campaigns, hotels can capitalise on the post-Christmas buzz by kicking off their marketing efforts early

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?

For hotels that cater to groups, meetings, and events, thoughtfully crafted year-end thank-you emails can leave a positive lasting impression

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

There are several strategies you can try to implement to reach out to your guests after their booking has finished

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results