marketing

When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

We are moving from seeing guests in a transactional way to see them as long-term partners. Here are five post-stay strategies you can implement

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

AI doesn’t reward those who publish the most structured data. It rewards the brands whose data reflects real-world trust, consistency and performance

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings