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Expedia promotes a hotels loyalty rates and rewards program

Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]

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Hotel Occupancy Flattens Across Global Regions

Europe Europe led the global regions in terms of hotel occupancy and average daily rate growth during the second quarter of 2016, according to STR. But industry results and commentary […]

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Hotel Chains’ New Direct Booking Strategy? TripAdvisor!

One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]

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Dynamic Rate Marketing and How You Can Use it?

NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]

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The perfect metasearch engine is yet to come

None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]

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US forecast: Cloudy with a chance of flat occupancy

Hotel revenue growth has slowed significantly in 2016, and sources said they expect that to continue through 2017 as occupancy flatlines. But even if performance might not be as positive […]

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European ADR and RevPar up but Occupancy flat

According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]

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Demand More from Your Hotel Forecast

Recent Revenue Management related activity on Twitter reinforces the various ways we discuss demand as an industry. From how to forecast hotel demand to tweets such as #revenuestrategyfordummies, the common […]

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U.S. Hotels on Alert After Q1 Occupancy Decline

The U.S. hotel market suffered a 0.5 percent decline in occupancy during the first quarter of 2016.  This is the first year-over-year decline in occupancy since the fourth quarter of […]

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Independent Hotels Must Defend Their Inventory

A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built […]

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