hotels

Google Just Upped Penalty for Hotel Without Mobile-Friendly Website

  NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]

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How to overcome flaw in hotel revenue management

NB: This is an article by Mike Ford, Managing Director of SiteMinder Revenue managers have a tough gig. Being responsible for the pricing decisions of a hotel is not a […]

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Hotel Untapped Opportunity to Win Market from OTAs

  Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]

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How an independent hotel can maximise Facebook

  At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]

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How can hotels personalize experience to compete

  NB: This is an article by Anton Schubert of eConsultancy. My aim with these articles is to cover some of the most important needs in hospitality and explore how […]

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Drive direct bookings by getting to know your guest

NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]

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The Future of Hotel Distribution and Online Marketing

  NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]

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The Data Driven Hotelier

  NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]

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Hey Big Spenders! Elite Traveler Insights

  NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]

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Empty car park spaces can drive additional revenue

  Empty spaces in your hotel car park? You could be making £60,000 per year in additional revenue. Car parking is the latest ancillary revenue stream which hotels are only […]

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