hotels

Millennials: Marketing Trends for Small Hotels

NB: This is an article from Little Hotelier Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected. For those […]

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Is Your Hotels Optimization Strategy on Target?

This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about […]

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Place Your Hotel at the Center of Guest Journeys

The guest’s path to purchase and the sites they visit along the way has created a unique opportunity for independent hoteliers. Today, people are researching hotels and destinations in more […]

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Distribution becomes top of mind for hotel investors

Revenue management and distribution matters used to be discussed in small groups within the silos of small departments. These days, however, distribution and revenue management topics headline conferences and even […]

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Serving up revenue management strategy in four courses

The food and beverage and hospitality industries go together like “bed and breakfast,” “cheese and wine,” and well, “revenue” and “management.” From rooftop views to custom craft cocktails to Michelin-star […]

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How to forecast hotel revenue like a pro

Forecasting hotel demand can be a challenging thing to do — whether you’re a revenue manager, an operations manager or a hotel business manager. It can feel like a constantly […]

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Use SEO to Connect with Segments of Your Hotel Market

There is no one-size-fits all. Your hotel’s website serves the primary function of allowing customers to book rooms online with ease, but not all of your customers are so easily […]

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5 Secrets to Successful Hotel Multichannel Marketing

How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving […]

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Supply and Demand: Are you maximizing room revenue?

The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]

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Revenue Management Tech is Important to Independent Hotels

In my selling adventures at IDeaS, I often encounter smaller independent hotels with leadership teams believing ‘having fewer guest rooms’ means their property ‘doesn’t need a revenue management system’ (RMS). […]

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