hotels
The Facebook metrics that matter for hotels
Measuring the success of your social media efforts is a must, regardless of what channels hotels are using. What’s even more important is making sure that you are paying attention […]
Expedia’s first bot is for booking hotels
Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]
How to show value of revenue management to owners
From significant capital costs in construction or asset acquisition to ongoing operating costs, hotels come with a hefty price tag – just ask any hotel owner. In today’s competitive […]
HotelSoft pushes revenue management tool
Hotelsoft claims to be a next generation, cloud-based software and services company, providing revenue management tools for hotels. The company is based in the San Francisco Bay Area and has a […]
Hotel engagement: Meaningful vs just communication
Meaningful engagement or just communication? What does it takes to genuinely connect with travelers? With the rise of mobile and digital, consumers have higher and higher expectations for interacting with […]
The future of hotel groups’ loyalty programmes
Up to now, hotel groups’ loyalty programmes have been about encouraging repeat bookings with the offer of points and access to higher membership tiers – much like airline frequent flyer […]
Revenue Management: Decisions vs Recommendations
In today’s world of innovative technology, it’s interesting to think about the automated outputs of our industry’s revenue management systems. In fact, a recent conversation around a colleague’s experience with […]
Is a Hotel Website on WordPress Really Free?
One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. […]
The power of email automation
Once a guest has signed up to receive information from your hotel, or carried out a transaction with your hotel, they have consented to receive information from you, either in […]
3 Things Hotel Marketers Can Learn From Uber
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s poster child, Uber. Not only has […]
