hotels
Loyalty Programs for Independent Hotels: Achievable and Rewarding
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a […]
The Case for Hotel Revenue Intelligence, the Smarter Solution
NB: This is an article by Duetto The biggest pain point in hotel revenue management from the beginning has been the amount of time spent wrangling the right property-level data […]
5 Ways for Hotels to Counter Growing Pressure from Review Sites
NB: This is an article from Alice Hotels are under increasing pressure to evolve. Review sites, the sharing economy, and even the rise of dedicated hotel technology are making adaptability […]
IHG reservation system advances with direct business on roadmap
InterContinental Hotels Group is pinning a lot on its new Guest Reservation System. GRS is being developed on a community model by Amadeus with IHG the first hotel company on […]
What Marriott learned from faulty Facebook chatbot
Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through […]
Revisiting the Guest Journey to Combat Softening RevPAR
Here’s a piece of advice for hotel operators struggling with a slowdown in revenue growth: Rethink your definition of your guests’ journeys. By that we don’t mean their specific travel […]
Centralizing Revenue Management at Limited Service Hotels
With the advances in revenue management technology, analytics tools and forecasting capabilities, there has never been a better time for limited service hotels to optimize their revenue management potential. After […]
After book-direct push to squeeze OTAs, hotels offer incentives to agents
In the eyes of travel agents, hotels appear to be increasingly divided into “they love me” and “they love me not” camps. Among the former is JDB Fine Hotels & […]
Effective Hotel Revenue Management Strategies
Revenue management is one area that is evolving rapidly to keep pace with an increasingly technologically complex hospitality environment. To get some insights on the future of revenue management and […]
Red Lion and Expedia: smart move or short-term fix?
Should other hotels with stretched marketing budgets or failing loyalty programmes hand over theirs to Expedia or is there another way? Two weeks ago we published a story that took […]
