hotels
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
What is The Future of OTAs Loyaty Programs
Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]
IDeaS integrates TrustYou review data to improve revenue performance
NB: This is an article by TrustYou TrustYou, the world’s largest guest feedback platform, now provides its extensive review data to IDeaS Revenue Solutions, the leading provider of revenue management […]
Hotels may have more to lose than OTAs in booking fight
In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. Because […]
100% Occupancy – Myths of a ‘Perfect Sell’
The GM dropped in on the Front Office meeting and congratulated everyone on the FO team for handling four ‘perfect sell’ days last week. Four in the past five days…he […]
How Hotels Can Use Urgency Like the OTAs to Drive Bookings
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of e-commerce, brands work tirelessly to convince customers […]
Gain competitive advantage – build a revenue culture and align departmental goals
NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. At berner+becker we strongly believe that building up a revenue culture in a hotel […]
7 serious trends shaking up travel and hospitality
In a week where the Marriott-Starwood deal concludes and Amazon Alexa forays into the UK with Skyscanner integrated as its flight search engine, we consider some other big picture trends […]
Marriott Won the Starwood Battle, Now Its the Expedia War
The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel […]
Lower Social Media costs without compromising effectiveness
There’s no denying it — budgets are tighter than ever and more than a handful of GMs will have already looked at every expense several times. We’re no fools, of […]
