hotels
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]
Expedia Begins Revealing Its Big Ambitions in Hotel Services
Expedia Inc. is in the process of introducing globally a new way for hoteliers to promote ancillary services such as discounted spa treatments, loyalty points or free parking on brands […]
Hotel Distribution Cost: The Only Cost Driver That Can Save Your Bottom Line
NB: This is an article by HeBSdigital At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of where the industry is heading […]
How well are Middle East Hotels running their Social Media
Social media is hardly a new discovery, and by now the vast majority of hotels in the region are handling one or more social media accounts to promote their brand […]
Airbnb: How its customer experience is revolutionising the travel industry
Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference. Since then, the […]
How independent hotels can use metasearch to compete with the big chains
This year has seen a major increase in direct booking campaigns from the big chains. We’ve watched Hilton and Marriott engage in extensive promotion of their brand websites using loyalty […]
The One Thing You Can Control With TripAdvisor Reviews
The influence of reviews on traveler’s booking behaviors is well established. Some 95% of travelers consult reviews before making a purchase. And data from TripAdvisor reveals almost all of their […]
Book on Google: What it means for hotels
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. […]
5 Ways to Boost Direct Bookings for Small Hotels
In the hotel room booking wars, online travel agencies (OTAs) seem to be giving up a little ground, and it’s a great opportunity for small, boutique and independent hotels. Hotels […]
Hotels, Improve your Online Distribution Strategy with Six Simple Tips
Hotels have to be spot-on with their online distribution strategy because how the guest has made his booking can make a big difference to a hotel’s bottom line. Hoteliers have […]
