hotels
Survey Says: The Impact Of Email List Segmentation On Engagement
We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns, […]
A Crystal Ball for Marketing & Revenue Management
Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to […]
Responding to TripAdvisor hotel reviews: good, bad, and ugly
By now it should be no secret – hotel owners or managers must be quick to the keyboard in responding to guests’ reviews on platforms like TripAdvisor. It shows your […]
8 Key Revenue Strategy Trends for 2017
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions […]
Ways Chatbots Could Change the Hotel Industry.
Chatbots are already working hard in the hospitality industry, from taking fast food orders to helping travelers plan their trips. While conversational AI is very much in its infancy in the hotel sector, […]
2017 travel trends and hotel industry opportunities
The pace of innovation across every industry and every company is astounding today, from natural language processing and data sciences to artificial intelligence and virtual reality. How exactly these mega […]
Oracle Identifies Drivers for Consumer Loyalty and Impact of Technology Guest Experience
Today Oracle announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology […]
Current approaches and attitudes toward the reservation process.
In pursuit of our mission to help hoteliers recapture guest relationships and increase conversions on their websites, we conducted a small piece of research. We asked hoteliers across the United States and Europe […]
nSight for IDeaS™ Helps Drive More Profitable Bookings Tapping Travel Intent Data
First-to-market revenue management solution provides exclusive access to travel intelligence and online demand data to give hoteliers an unseen competitive advantage When it comes to forecasting hotel booking behaviors in […]
How to Create a Strong Search Strategy for your Hotel
A strong search strategy is crucial for driving direct bookings to your website. The vast majority of online experiences begin with a search engine, so the risk of a poor […]
