hotels

While the hotel industry has said Airbnb isn’t as big a threat to their business as some may think it is, a new report from Morgan Stanley Research suggests otherwise. […]

All websites want to understand their users motivation for being there. Why is this user searching for that? Why is this user looking at this page/product? In advertising, we try […]

If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site.  Unfortunately, this may not always […]

The past decade has seen the rise of a new generation of hotel PMS with the introduction of agile, flexible and cost effective cloud-based solutions – but as many hoteliers […]

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, […]

Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to […]

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty […]

Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another […]

Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple […]

For many reasons, 2016 brought with it some anticipated, and some less so, developments that required revenue managers to review their revenue management strategy. Brexit, the rise of the sharing […]