hotels

Channel Optimization: The Secrets of Data Driven Hoteliers

New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]

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Hotel Rooms Departments Struggle to Control Expenses

Changes in rooms revenue per available room (RevPAR), and RevPAR penetration receive a lot of attention from hotel managers.  This is because the monies hotels receive from renting guest rooms […]

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Reduce Your Reliance On OTAs By Understanding Customer Expectations

In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]

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The Rise of Airbnb Commercial Operators in the U.S.

In the U.S., Airbnb hosts renting out more than one entire home or apartment generated $1.8 billion in revenue for the company in 2016. That’s one-third of Airbnb’s total U.S. […]

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The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]

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Insights from ITB – How hotels can maximise their revenue performance for the next fair

To maximise the revenue performance during a fair or high impact event might be easier said than done. Many rely on returning business to bring in a safe level of […]

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Google Will Become A Well Oiled Travel Marketing Machine

2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search […]

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5 Design Tactics Helping Hoteliers Drive Direct Bookings

What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]

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How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin […]

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Five Email Campaign Ideas to Help You Reach Automation Domination

You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And […]

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