hotels
Stop relying on search, instead start looking to content marketing
Since the early days of search, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at […]
Hotel Search Engine Marketing: Making Sense of Organic and Paid
In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]
Comparing Attribution Models: Which is Right for Your Hotel?
In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]
Shop like a traveller: keeping on top of your hotel online image
The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a […]
Targeted Email Marketing to Drive More Business During Lower Seasons
A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id […]
4 Reasons Hotel Metasearch Should Be Part Of Your Distribution Strategy
While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. […]
ADR Holds Steady in First Half of 2017 Despite Decline in Bookings
As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according […]
Using APIs to Improve the Guest Experience
The technology ecosystem in the hotel space is changing at a rapid pace. In some cases, companies seem to be appearing from nowhere, offering a brand new solution that solves […]
Does loyalty exist? It is time to rethink loyalty!
Last year Expedia made a suite of drastic announcements: it partnered with Marriott Hotels to offer travel packages, entered the hotel revenue space and struck a loyalty program deal with […]
The Power of Value Adds to Increase Guests Bookings
Hoteliers, when considering using value adds to attract guests you need to revert back to the data that you have compiled to determine the appropriate strategy for each season to […]
