hotels

How to use the search funnel strategically in hotel marketing

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often […]

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What is the ROI of Human Powered Website Live Chat?

  “I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]

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Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine

Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?” First we’re going to assume in this article that we are targeting […]

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The Value of Segments and Impact on Revenue

Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind.  And by that I […]

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The Independent Hotel: Using What Makes You Different

Hospitality is a highly competitive business, especially nowadays, with so many options out there, all of them being eye-catching and promising. Travelers are given a wide variety of accommodation to […]

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Summer brought major changes to Google, Instagram, and WhatsApp

The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]

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Has the hotel sector reached “peak OTA”?

Has the hotel sector reached “peak OTA”? There was speculation at this year’s Hotel Distribution Event, hosted by Hotel Analyst in London, that this may be the case. In the […]

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“Dirty Data”: One source that might be harming revenue performance

Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]

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Which entity owns the hotel customer?

It’s a common philosophical question among hoteliers, and of late, it has floated even more to the forefront of the minds of operators and thought leaders across the industry. With […]

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Have You Chosen the Right Hotel Reservation System?

Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. In the recent times, small, midsize and large hotel owners are slowly […]

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