hotels
How the Composition of RevPAR Growth Impacts Changes in Profits
To project changes in profits we obviously need to look at the expected relative changes in revenues and expenses. Profit growth can only be realized when the dollar value of […]
What you need to know about GDS in the hotel industry
A global distribution system, or GDS, is an advanced network of travel agents who specialise in selling and booking travel products, including hotel rooms and packages. When a hotel operator […]
Four tips for reducing checkout abandonment
All retailers – from huge multinationals to the independent – face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]
10 Distribution Solutions Hotels Will Need to Compete in 2018
For hotels, staying alive — and staying competitive — is no longer a question of whether to adopt technology or not. It’s a question of what technology to adopt, and of […]
Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]
How to encourage hotel guest reviews on Facebook, Google and others
Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]
Boosting the Revenue of Your Hotel Parking
When strategising about the optimisation of your hotel’s revenue streams, hotel parking and its lucrative opportunities rarely come to mind. For most hotel managers, the parking they offer to their […]
9 diversions OTAs use which ruin your profits
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than […]
8 tactics you need to include in your 2018 hotel marketing plan
Assessing a new calendar year usually revolves around how your hotel can increase the amount of guests you attract and how much revenue you can drive. Every year brings new […]
Best Practices for Conversion Rate: Anatomy of a Hotel Rooms Web Page
With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is […]
