hotels

Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued […]

The world of hotel property management systems (PMS has become somewhat confounding lately. There are a myriad of new entrants, and the legacy systems are trying to hang on by […]

When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in online […]

Today’s topic is a VERY important one. GDPR, which is the new set of regulations around data protection standards that are coming into effect in Europe in May, is a […]

Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on […]

Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian […]

“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]

Advanced revenue management systems, powered by machine learning, are used by leading hotel brands around the world. NB: This is an article by Tracy Dong, Lead Advisor APAC at IDeaS […]

RevPAR (Revenue Per Available Room) is one of your hotel’s most important performance metrics. Yet while commonly used and heavily relied upon, it’s a metric that isn’t without its faults. […]

The voice channel delivers from 20 to 50% of bookings for hotel brands. So why has the Contact Center become such an overlooked hospitality distribution channel? In my opinion, our […]