hotels

The Difference Between Rate Maximization and Upselling

Being in the business of hotel sales training, most months I spend at least six to eight days training hotel sales managers and also reservations sales agents on how to […]

Read more

Big Data vs. Smart Data

Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But […]

Read more

The impact of rate blending on parity

Though the hotel industry as a whole has been aware of it for a while, rate mixing or ‘blending’ continues to be an area in which OTAs outstrip their hotel […]

Read more

How Can Hotels Capitalize on Instagram New Booking Feature?

Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. […]

Read more

Metasearch: is it right for your hotel?

While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and […]

Read more

The cost of direct sales. Part I: Calculation

Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without […]

Read more

4 Tips for Successful Hotel Revenue Management

Revenue management is a crucial part of any business and plays a significant role in how hoteliers best position themselves to maximize total hotel profit. NB: This is an article […]

Read more

Increase Your Mobile Bookings With These 6 Simple Steps

Travellers are increasingly turning to their phones to plan and book – more than 40% of them. What are you doing to capitalise on this trend? Here are some ways […]

Read more

5 Ways to Improve Your Hotel’s Visibility In a Search Engine

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]

Read more

Stay Confident, And Don’t Sell Your Hotel Out Too Soon

For many hotel general managers, knowing their hotel is sold out means they’re finally able to get a good night’s sleep, but if the hotel is sold out a week […]

Read more