hotels
The Difference Between Rate Maximization and Upselling
Being in the business of hotel sales training, most months I spend at least six to eight days training hotel sales managers and also reservations sales agents on how to […]
Big Data vs. Smart Data
Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But […]
The impact of rate blending on parity
Though the hotel industry as a whole has been aware of it for a while, rate mixing or ‘blending’ continues to be an area in which OTAs outstrip their hotel […]
How Can Hotels Capitalize on Instagram New Booking Feature?
Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. […]
Metasearch: is it right for your hotel?
While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and […]
The cost of direct sales. Part I: Calculation
Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without […]
4 Tips for Successful Hotel Revenue Management
Revenue management is a crucial part of any business and plays a significant role in how hoteliers best position themselves to maximize total hotel profit. NB: This is an article […]
Increase Your Mobile Bookings With These 6 Simple Steps
Travellers are increasingly turning to their phones to plan and book – more than 40% of them. What are you doing to capitalise on this trend? Here are some ways […]
5 Ways to Improve Your Hotel’s Visibility In a Search Engine
Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]
Stay Confident, And Don’t Sell Your Hotel Out Too Soon
For many hotel general managers, knowing their hotel is sold out means they’re finally able to get a good night’s sleep, but if the hotel is sold out a week […]
