hotels
Direct Booking Wars, Google, Airbnb: Is the OTA’s Position Unshakable?
When it comes to online distribution OTAs have the majority of market share for online reservations. NB: This is an article from StayNTouch OTAs control approximately two-thirds of all online […]
How Reputation Management Can Help Increase a Hotel’s Revenue
You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. […]
Understanding Future Demand For Better Operational Forecasts
Recently, we released five revenue management hacks. These hacks are designed to be simple things you can put into place whether you are using automated tools or working in a […]
How to Budget for Hotel Digital Marketing in 2019
With the return of budget season, the uneasy feeling of making decisions regarding hotel marketing budgets begins to aggravate hoteliers. The time and energy available to efficiently go through all […]
Use Hotel CRM to Engage With Your Most Valuable Guests
Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. NB: This is an article by Nicki […]
Leveraging the Power of Your Hotel CRS To Improve Direct Booking
Direct bookings are the “Holy Grail” for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging […]
Yield Management: Offensive and Defensive Strategy
Many markets in the U.S. have experienced substantial increases in inventory, with some recording year-over-year supply increases of 5.0% or more. Thus far, occupancy levels have generally remained strong, as […]
Revenue Management – Why Automation Rocks
I write this article as the founder of revenue management system, Right Revenue. However, I promise this is not some veiled attempt at promoting our system. It is however a […]
What Your Hotel SEO Audit Should Tell You
Every good SEO strategy should feature regular audits of your website. In this post we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into […]
Hotel Marketer’s Sweet Funnel Cake
Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers […]
