hotels

How does a hotel business model survive the often turbulent nature of customer demand, and how does one keep ahead of the curve and increase profit? The answer to these […]

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names […]

People are on the go more than ever before. And with the rise of smartphones, they expect to be able to do everything on their mobile device – from planning […]

When a guest takes the time to write a review for your property, the property should respond. If someone took the time to tell a staff member a compliment or […]

Having a good revenue strategy is critical in hospitality today, but equally important is having the right person who can lead that strategy. In a session titled “Revenue Strategy in […]

As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. It’s a constant back-and-forth: Hoteliers will always […]

In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet […]

Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices […]

Privacy legislation is dominating the news cycle these days–and it’s unlikely to slow down. Now, as U.S. companies are adjusting to the requirements of the European Union’s General Data Protection […]

While a revenue manager’s mission is to sell as many rooms as possible at the best rates conceivable, their ultimate focus remains a healthy bottom line. There was a time […]