With the world becoming more and more connected, travel (especially, international travel) is no longer a luxury. As per recent statistics, the travel and tourism industry contributed over 7.6 trillion US dollars in 2016, to the global economy. This has fueled tremendous change within the hospitality sector as well, prompting more and more hoteliers the world over to open their doors to international travelers.
Sounds like a lucrative idea! But how does one go about it? How can hotels attract international travelers? As a hotelier, what is your hotel strategy to attract foreign guests? How can you increase your hotel’s international bookings? We have you covered. In this article, we will discuss some of the most impactful ways to attract international tourists to your hotel.
We’ve spoken so much about the power of having a digital presence in the recent past, it is almost impossible to fathom that there existed a world without it not-so-long ago. The internet has helped businesses uncover a window of myriad lucrative opportunities. So, it is really up to us to explore and exploit this opportunity which has tremendous potential.
1. Geo-specific targeting
In this day and age, every hotel should and will have a website. So, I prefer to carry on with the assumption that you have in place an operational brand website. Now, tools like Google Analytics allows you to easily gather data on certain aspects which will help you design an effective hotel marketing strategy.
Some of the important questions that this data will help you answer and understand are:
- From which country & region do you get maximum visits on your website?
- What is the demographic that most frequents your pages?
- Are the visitors mostly male or female?
- Which season attracts maximum visitors from a certain region/country?
How can you use this data to your hotel’s benefit? By creating targeted marketing campaigns.
