hotels

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation

Traditional revenue based metrics like ROAS will likely be lower than normal, so marketing managers may want to look to upper or mid-funnel metrics

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

Even when we start traveling again, travel will be differently than before. It’s time to take off the titanium glasses and look again at hotel loyalty