hotels

Will travel go down? In the short run, yes. In the mid-term, perhaps. The long term, if you ask me, definitely not. Travel is in our nature

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

By focusing on demand forecasting, we can establish price customisation strategies, working from a Customer-Centric Revenue Management view

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

With favourable margins and a shift in customer consumption, Food and Beverage can become an essential lever to increase hotel revenue