hotels

Appealing primarily to leisure travelers may not be central to your Hotel DNA, but with some thoughtful work, it can be done and done without great expense

A Staycation allows you to effectively fulfil your role as part of the local chain of the industry and supplement the revenue imbalance caused by lockdown

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

The revenue from tourism activity is urgently needed to mitigate the socio-economic consequences of the lockdown and to get the economy going again

Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker In this video we start to look at what does ‘Strategic Revenue Management’ actually mean. […]

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions