hotels

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

For such unpredictable times we have now you should choose the right pricing strategy and have an option to change it easily and quickly when needed

US travel is coming back. Both hotel and flight searches and bookings show week-over-week increases, with hotel recovery leading the way

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.