hotels

9 Proven Strategies to Increase Hotel Occupancy

There are a few statistics that stay top-of-mind for any hotel manager. Occupancy rate is one of the big ones – and with good reason

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5 Key Points on Europe Hotel Performance

Looking at 11 April data, key markets across Europe showed higher hotel occupancy than the comparable period from 2020. Mostly driven by domestic demand

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7 Hotel Email Marketing Strategies for More Clicks

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

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Google Hotel Ads: What Google’s All Options Feature Mean for Your Hotel?

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

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thumbnail image of inbound and domestic travel flight searches

Road to Reopening the UK: Will it be a Green Light for the Travel Industry?

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays

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Giving Your Content Marketing a Refresh

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

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Which Guest Feedback Tool Is Right for Your Hotel?

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property

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The Future of Online Hotel Bookings

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

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model holding a broken heart reflecting that booking pace is maybe a love lost relationship

Booking Pace: A Love Affair That Can Be Misleading

Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity

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Hotel Marketing Strategy: COVID Friendly Email Subject Lines

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

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