hotels

Top Voucher Mistakes Hoteliers Make and How to Avoid Them

Although gift voucher sales lead-up to special occasions and during peak season are rapid, they need not be restricted to seasonal or occasional gifting

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Understanding Price Sensitivity: What Is It?

Price elasticity of demand refers to how price changes affect demand in particular. It’s often used to measure price sensitivity

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State of German Hotel Market Through Summer And Into Winter berner+becker interview youtube thumbnail

State of German Hotel Market Through Summer and Into Winter

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

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How to Respond to an Upset Guest Online

Concluding any guest conversation on a good note, whether on property or online, allows you the chance to mend the relationship

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US Hotel RevPar Still Strong But ADR and Demand Trending Down

Nominal RevPAR remained well ahead of 2019 in nearly all the 166 U.S. markets for the week and in the past 28 days

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7 Practical Ways to Determine Guest Preferences Pre-Arrival

A guest’s experience doesn’t begin after checking in with your hotel, but it starts right when they interact with your hospitality business for the first time. NB: This is an article from […]

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How to Attract ‘Digital Travellers’ to Your Hotel

Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel

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Google’s Helpful Content Update: A Time of Reckoning for Hospitality

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms

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Using Always-On Strategies to Complement Seasonal Campaigns

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

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Why Email Marketing is Needed in the Hotel Business

In this article, you will learn about email marketing, how to get started, how to increase growth and revenue using email marketing

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