hotels

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

We look at how to assemble first-party and zero-party data into a robust, revenue-generating strategy, and create picture-perfect guest experiences

We look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them

Hoteliers should spend 80% of their time on activities that generate revenue. Enhancing revenue streams is the first step toward boosting profitability

The mistake that many hoteliers make is that they never reconcile their sub-ledgers to the general ledger and it’s unique to the hotel sector

While every business is unique, there are several cash flow challenges that are particularly prevalent in the hospitality industry

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape

Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs