hotels

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

In hotels, the “cost” of Excel is found in payroll. When you look at hours spent on manual reporting, this “free” tool looks like the most expensive asset

You should already have enough forward bookings to make meaningful evaluations, but are you early enough to intervene if something does not add up

Boutique hotels face a familiar question: How do you deliver meaningful personalization without crossing into creepiness or over taxing your small team?

One hotel sales analysis highlights that proposals overloaded with irrelevant content risk confusing planners and hiding the information they actually need

Revenue strategy changes as portfolios grow. What works at the individual property level doesn’t reliably extend across multiple hotels, markets, and teams

When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient

Dashboards provide a stable, repeatable truth for metrics but are often over-engineered, static, and force users into pre-conceived analytical paths

With fewer big events, more hotels, and demand spread thinner, success is no longer about winning three great nights