hotels

A Hotel conference creates steady, high-value bookings by combining event space, accommodation, and catering into one integrated revenue stream

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

When hotel teams misunderstand the differences between automation and AI, they expect AI to perform the tasks of automation, and vice versa

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them

The AI hotel booking assistant changes the dynamic completely. It never clocks out, never hesitates, and never leaves a guest hanging

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines