guest
Taking Hotel Marketing Beyond Planning and Booking
Marketing to your guests isn’t just about winning them over at planning and at booking. There’s actually seven steps to the customer journey, and technology can help you optimize your […]
Direct Messaging Guests: The On-site Experience
We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of […]
Want More Direct Bookings? Connect With Guests and Build A Tribe!
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time and again: […]
Five ways to use online reviews for revenue strategy
A few years ago, the Cornell Center for Hospitality Research published a study showing the connection between the Global Review Index – an online reviews quality score – and RevPAR, occupancy and […]
How Hotels can use Internet of Things to elevate Guest experience
With the advent of smart technology, your hotel has the potential to create positive guest experiences like never before. By leveraging real-time location data along with guest preferences and behavioral […]
Effective Ways Hotels Could Conduct Guest Surveys and Loyalty Programs
For long, getting to know what hotel guests want has been every hotelier’s bugbear. Ambivalent, unclear suggestions from customers impede hoteliers’ ability to take concrete steps to improve their services. […]
The Power of Value Adds to Increase Guests Bookings
Hoteliers, when considering using value adds to attract guests you need to revert back to the data that you have compiled to determine the appropriate strategy for each season to […]
Hoteliers need to proactively address the guest reviews coming in
GuestRevu CEO and Founder, Chris Alexandre, was recently selected to talk to WTM Africa attendees about how guest reviews can help maximise hotel revenue. With nearly every traveller reading a […]
Everything you need to know about Guest Experience Management
Nobody questions the importance or value of superior customer experiences. Technology solutions and business processes that enable Customer Experience Management (CEM) have become the focal point of practically every customer-facing […]
Audience Segmentation – Propensity & Behavioral Scoring
Propensity score modeling, also known as behavioral scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my […]
