guest

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has […]

Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]

This may seem hard to believe, but most hotels under 150 rooms still track guest requests and hotel maintenance manually. That’s right,old school paper logs are still widely used to […]

Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location […]

Guest loyalty programs, originally crafted to reward valuable guests with upgrades or special treatment, have now devolved into a pricing game. It started with OTAs offering discounted rates to loyalty […]

The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting ever more intense. Just this month, […]

You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to […]

There are very few factors that are more important today than the online reputation of your hotel. Without an established and positive reputation on the web, where most travellers are […]

Most consumers today are very comfortable using Live Chat to engage with brands and find it extremely convenient to be able to do so at a time and place of […]