guest

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location […]

Guest loyalty programs, originally crafted to reward valuable guests with upgrades or special treatment, have now devolved into a pricing game. It started with OTAs offering discounted rates to loyalty […]

The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting ever more intense. Just this month, […]

You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to […]

There are very few factors that are more important today than the online reputation of your hotel. Without an established and positive reputation on the web, where most travellers are […]

Most consumers today are very comfortable using Live Chat to engage with brands and find it extremely convenient to be able to do so at a time and place of […]

Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. The rapid evolution of the internet, advancements in technology and a growing […]

Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren’t even hotels. Online travel agencies are selling guests hotel stays […]

Marketing to your guests isn’t just about winning them over at planning and at booking. There’s actually seven steps to the customer journey, and technology can help you optimize your […]

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of […]