guest

stack of coins and arrows pointing up reflecting the importance of hotel rate plans to win bookings and influence travelers

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

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The Huge Disconnect Between Brand Motto and Guest Experience

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

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How Hotel Guest Segmentation Can Boost Conversions and Revenue

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

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How to Respond to a Negative Hotel Guest Review

Responding to and preventing a negative hotel review is complex and requires a combination of responsiveness, empathy, and proactive measures

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Hotels Under Pressure as OTA Competition for Guests Explodes

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

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Customer Insights: How Feedback Drives Quality in the Hotel Industry

Customer feedback plays a crucial role in shaping business decisions, driving improvements, and building a strong reputation

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5 Tactics for Better Guest Communication

Good guest communication is crucial for hoteliers as it has a significant impact on a hotel’s reputation, guest satisfaction, and ultimately, its revenue

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Exploring Costs and Tools in the Seven-Step Guest Journey

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

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Develop Your First Party Data Strategy for 2024

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

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How to Profit from Loyalty: Revenue Strategies for Long-Time Guests

In the ever-evolving world of hospitality, one of the trickiest parts of revenue management is figuring out how to handle those die-hard customers. You know the ones – they’ve been […]

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