guest

This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

A big benefit of appealing to the luxury market is these most affluent travellers have the wealth to continue to spend despite global economic turmoil

When it comes to conversational chatbots, we’re only at the beginning. As developers refine the language models interactions will keep becoming more human

If you are not yet employing a guest-centric strategy, perhaps now is a good time to start. Here are 8 ways to tailor services to your guest preferences