google

Feature Disparity in Google’s Hotel Search

In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]

Read more

Google Flights Is Making Gains With Consumers

With a dominant search engine in its pocket and a fast-as-anything and excellent product, Google Flights is starting to really assert itself and is getting consumer traction. But how much? […]

Read more

Travel brands turning to paid Facebook as Google prices rise

Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]

Read more

Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals

More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]

Read more

How Google Surveys Hotel Searchers

All websites want to understand their users motivation for being there. Why is this user searching for that? Why is this user looking at this page/product? In advertising, we try […]

Read more

Google Local Universal Now Shows Four Ads By Default

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has […]

Read more

Five useful AdWords features to use during the peak booking season

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]

Read more

Google is Switching to a Mobile First Index

Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]

Read more

Google Trips: What are the Opportunities for Businesses?

With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]

Read more

Why Google poses the biggest threat to travel firms

NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]

Read more