Feature Disparity in Google’s Hotel Search
In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]
Google Flights Is Making Gains With Consumers
With a dominant search engine in its pocket and a fast-as-anything and excellent product, Google Flights is starting to really assert itself and is getting consumer traction. But how much? […]
Travel brands turning to paid Facebook as Google prices rise
Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]
Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals
More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]
How Google Surveys Hotel Searchers
All websites want to understand their users motivation for being there. Why is this user searching for that? Why is this user looking at this page/product? In advertising, we try […]
Google Local Universal Now Shows Four Ads By Default
Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has […]
Five useful AdWords features to use during the peak booking season
With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]
Google is Switching to a Mobile First Index
Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]
Google Trips: What are the Opportunities for Businesses?
With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]
Why Google poses the biggest threat to travel firms
NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]
