Google doubles daily budget for AdWords: What implications for hotels?
On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over […]
Google Hotel Ads New Experiments and TripAdvisor Offers Filter
Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]
Google’s Heckmann on how machine learning will translate to better travel
Ahead of his speaking at WIT, Oliver Heckmann, Vice President, Engineering for Travel and Shopping, Google, shares what’s top of his mind on how new technology such machine learning/AI and […]
What is Google Q&A and how can hotels use it?
A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]
Summer brought major changes to Google, Instagram, and WhatsApp
The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]
Hotel’s Guide to Google Analytics: Metrics You Should Track
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]
Google Travel Is Worth $100Bn – Even More Than Priceline
There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]
How to Uncover Your Hotel Target Market with Google Analytics
As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]
7 sure-fire ways for your hotel to be found on Google
Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine […]
Action Plan to Maximize Hotel Revenues from the Google Ecosystem
Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. […]
