Has Google Made the Lowest Hotel Rates Harder to Find?
Google appears to have recently changed how it treats the biggest hotel discounts in its advertising-driven, price-comparison hotel search. In our test searches, we see a change. Google used to […]
Google AMP: Why Hoteliers Should Care, and How to Implement It
Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]
An introduction to the new Google Search Console – what’s new?
The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google […]
A Masterclass in Lookalike & Similar Audiences Marketing
Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar […]
Geo Targeting for Hotels: Get More Transient Business
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]
Is Google AMP the Right Choice for Hotel Websites?
You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]
How Mobile Page Speed Will Affect Your Rankings in 2018
Understanding the importance of optimizing page speed for mobile can be a game-changer. Consumers are getting faster (and more digital savvy) as they navigate the world of mobile research. As […]
Hotel CEOs Reveal Strategies for Expedia, Google and Airbnb
What do hospitality executives think of the current hotel distribution landscape, and the emergence of Google Hotels and Airbnb? And would they ever consider walking away entirely from a particular online travel […]
What Google’s mobile first indexing means for hotel websites
At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects […]
New Year, New UI Update on Google Hotel Ads
With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]
