Google Hotel Ads: Not The Magic Bullet
Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a complex, multi-faceted question with an equally […]
Google Testing Vacation Rentals Callout on Hotel Ads
Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal […]
3 Google Analytics Reports To Help Understand Your Guests
We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer […]
Google Hotel Ads – Everything You Need to Know
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]
New Look for Google Mobile Hotel Ads
“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile […]
Expedia and Priceline battle the digital duopoly
An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]
Has Google Made the Lowest Hotel Rates Harder to Find?
Google appears to have recently changed how it treats the biggest hotel discounts in its advertising-driven, price-comparison hotel search. In our test searches, we see a change. Google used to […]
Google AMP: Why Hoteliers Should Care, and How to Implement It
Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]
An introduction to the new Google Search Console – what’s new?
The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google […]
A Masterclass in Lookalike & Similar Audiences Marketing
Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar […]
