Google Ratings & Reviews are Paramount to Hotel Success
Google is an incredible driving force for the hospitality industry. NB: This is an article from Travel Media Group From the traveler’s perspective, there’s a high chance that their first […]
Everything Your Hotel Should Know About the Google Maps Update
A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number […]
What Hotels Can Learn From Google Mobile Booking Experience
Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to […]
Top Facebook, Google and YouTube Updates You Can’t Miss
In case you missed it, here are some key updates from the big guns – Google, Facebook and YouTube – and emerging trends that you should care about. Some of […]
How Hotel Marketers Should Be Using Google Hotel Ads
“The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at […]
Google: The Hotel Marketing Demogorgon Is Evolving
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their […]
3 Things the Hospitality Industry Can Learn From Google
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital […]
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]
Will Google stay off the OTAs patch?
As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]
What Meta on Meta Means For Your Hotel
Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]
