google

In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]

Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]

Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]

You can take this Google My Business Q&A feature one step further by creating your own FAQs to get ahead of your users and anticipated questions

When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb

While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]

By bidding on your branded name you are taking advantage of cheap, valuable real estate, taking control on how your hotel is presented on Google, and likely to take direct bookings back from OTAs.

Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.