google

We know there’s a lot to consider as you open your property! Here are some pointers on your unique selling proposition and updating your Google My Business

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

With Property Promotion Ads, Google continues to build an advertising system that combines several products: the aforementioned Ads, Hotel Ads and PPA

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings