google

PMax for Hotels: Insights To Improve PPC Performance

Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

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Maximize Google Property Promotion Ads for Your Campaign

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

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How Can Google Analytics Help My Hotel?

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

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What is Search Impression Share in Google Ads?

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

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Increase Hotel Bookings Using GA4’s New Realtime Pages Tracking

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

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mirai article image about dma impact and google losing nearly 1 percent of direct reservations

DMA Impact: Google Share Sinking as a Source of Reservations

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

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a bin a biscuit and the word delete cookies reflecting change in goole policy

It’s ‘No Dough’ for Third-Party Cookies, According to Google

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

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paper with the word marketing strategy written on it reflecting how PMax does not replace other advertising tactics but complements them

Demystifying PMax: Balanced Perspective on Transparency and Control

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

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booking.com are one of many otas who charge hotels fees

Booking Designated “Gatekeeper”; a New Era for European Hotels

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

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How to Export Historical Data from Google’s Universal Analytics

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

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