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Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment