google

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy

Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google