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PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

Google Nano Banana is more than an image editor, it’s a next-gen creative partner that brings speed, consistency, and storytelling to hotel visuals

Having a well-maintained Google Business Profile is no longer a nice-to-have SEO bonus. It’s an essential tool for visibility, credibility and conversions

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy