PMax for Hotels: Insights To Improve PPC Performance
Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance
Maximize Google Property Promotion Ads for Your Campaign
Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities
How Can Google Analytics Help My Hotel?
Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing
What is Search Impression Share in Google Ads?
It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play
Increase Hotel Bookings Using GA4’s New Realtime Pages Tracking
We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website
DMA Impact: Google Share Sinking as a Source of Reservations
Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google
It’s ‘No Dough’ for Third-Party Cookies, According to Google
Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies
Demystifying PMax: Balanced Perspective on Transparency and Control
It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy
Booking Designated “Gatekeeper”; a New Era for European Hotels
The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest
How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment