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If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker In this video we start to look at what does ‘Strategic Revenue Management’ actually mean. […]

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

We explore how the RMS is evolving and what additional data sets are being integrated to enhance price forecasting and revenue management

A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings