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Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
How to Use Facebook to Improve Your Hotel’s Digital Marketing
By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment
Where Is Travel Tech Headed In The Post Crisis Era?
In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels
The Gold List 2020 Hotels Embracing Digital Personalization
Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?
Hotels Need to Guard Against Aggressive Country Rates Campaigns
OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works
Definitive Covid Recovery Guide for Key Hotel Departments
Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase
Why You Should Not Invest in Metasearch Right Now
Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!
Does Current Education & Training Support Revenue Manager Evolution
In this video we look at Revenue Management from the viewpoint of Education, Training Investment and Mentorship
Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List
Have a ‘stay strong revenue strategy’ and please look at the tools that can help you do a better job – an RMS is a great place to start
Distribution Management in a Pandemic
Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site