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Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

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How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

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rms hotel travel tech mindset and importance of machine learning to hotel revenue management

Where Is Travel Tech Headed In The Post Crisis Era?

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels

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The Gold List 2020 Hotels Embracing Digital Personalization

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

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Hotels Need to Guard Against Aggressive Country Rates Campaigns

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

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Definitive Covid Recovery Guide for Key Hotel Departments

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

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person using metasearch site to research flight and hotel options before booking direct

Why You Should Not Invest in Metasearch Right Now

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

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Does Current Education & Training Support Revenue Manager Evolution

In this video we look at Revenue Management from the viewpoint of Education, Training Investment and Mentorship

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Your Digital Marketing Checklist

Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List

Have a ‘stay strong revenue strategy’ and please look at the tools that can help you do a better job – an RMS is a great place to start

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Distribution Management in a Pandemic

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

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