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As an industry, we have discussed moving towards a total revenue optimization model ad nauseum for years but achieved only limited success

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

We are delighted to welcome Strategic Solution Partners as an Expert Partner of Revenue Hub and hear more about the organisation

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

Any hotel which maintained underlying principles of revenue management throughout the pandemic are stronger and poised for profit as travel ramps up

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

There are different pricing strategies hotels can apply to respond to market needs. But there are a few strategies hotels should avoid. Here are the top 5:

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests