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In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

Today we look at 3 guest services that can be offered and booked through automation and which will help support your revenue recovery efforts

Once again, Europe is locked in new restrictions because of the spread of the Delta Variant and, as a result, tourist demand is slowing down

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

Forecasting uncertainty is important for pricing and it’s important for the cost-benefit analysis that an RMS needs to make on behalf of the clients

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets