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Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

We are posing the question to sell or not to sell, after the last 18 months why are we even asking that question, surely we just take the business?

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

The increase in demand during the summer season did boost European tourism; but it was cancelled out by the Delta variant, leaving European travel stagnant

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary