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In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

As an industry, we have discussed moving towards a total revenue optimization model ad nauseum for years but achieved only limited success

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

We are delighted to welcome Strategic Solution Partners as an Expert Partner of Revenue Hub and hear more about the organisation

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

Any hotel which maintained underlying principles of revenue management throughout the pandemic are stronger and poised for profit as travel ramps up